Social Prescriber

Service design

Case study and redesign of health and social care workflows in the context of the Loneliness Epidemic

Social Prescriber

Service design

Case study and redesign of health and social care workflows in the context of the Loneliness Epidemic

Duration

14 Weeks

Team Members

Addy Fu

Vanessa Huang

Amy Kim

Leanne Wei

Contribution

UX Research

Research Synthesis

Expert Interviews

Experience Design

Project Management

Brief

Using the Surgeon General's advisory on "The Loneliness Epidemic," we aim to gain insights on how healthcare providers, senior care providers, volunteers, as well as regional, city, state, and federal entities, currently experience and attempt to identify, mitigate, and implement solutions to improve the experience of social disconnection for vulnerable seniors.

Outcome

Our final design solution was a series of analytic tools and software centered around enabling doctors to treat cases of loneliness.

Notably, one our analysis tools we developed captured the attention of one of our subject matter experts, who asked permission from us to use it in her doctorate thesis.

PROBLEM

Currently, many seniors in the US can experience feelings from social disconnectedness, isolation and loneliness to mental health issues in their day-to-day lives.

PROBLEM

Currently, many seniors in the US can experience feelings from social disconnectedness, isolation and loneliness to mental health issues in their day-to-day lives.

APPROACH

Unfortunately we were restricted by college policy from directly talking to the seniors we aimed to support. To work around this, we performed deep dives and worked with subject matter experts from organizations such as Oak Street Health and CVS to map out such a complicated ecosystem.

APPROACH

Unfortunately we were restricted by college policy from directly talking to the seniors we aimed to support. To work around this, we performed deep dives and worked with subject matter experts from organizations such as Oak Street Health and CVS to map out such a complicated ecosystem.

PREAMBLE

Designers aren't dedicated researchers, but instead are unique in our ability to build empathy with users as well as parsing and visualizing complex information. Employing these skills allowed us to find novel insights and create artifacts that even experts found useful.

PREAMBLE

Designers aren't dedicated researchers, but instead are unique in our ability to build empathy with users as well as parsing and visualizing complex information. Employing these skills allowed us to find novel insights and create artifacts that even experts found useful.

01

DISCOVERY

01

DISCOVERY

Secondary Research

The loneliness epidemic is a society-wide challenge that touches upon many different ecosystems. Starting with the Surgeon General's 2023 report on the Loneliness Epidemic, our research turned into a deep dive of psychology, aging, social interaction, policy, healthcare, community, and other topics in social innovation.

Challenges

Loneliness is Subjective

Loneliness manifests differently for everyone and is hard to identify. Distressingly, lonely seniors don’t speak about their loneliness or outright don't know that it is something worth talking about.

It's Difficult to Seek or Access Help

People aren't on the lookout for things like loneliness and accessing treatment either informal or professional are both difficult.

There's No Clear Way to Measure or Communicate

As with mental health, loneliness is stigmatized. Individuals often fear being perceived as weak, emotional, or insignificant for expressing their feelings of isolation, discouraging people from seeking support or even acknowledging their loneliness.

EXPERT COLLABORATION

EXPERT COLLABORATION


Research Objective

Clarify the policies and practices of healthcare and other service providers that interact with seniors to identify and address social disconnect and isolation


Identify other formal or informal communities, groups, organizations and services that engage with seniors and can influence and impact their day-to-day lives.

Methodology

Remote workshops conducted through Miro with open ended questions, sticky note callouts on annotated templates, and image affinity mapping exercises.


Interview panels conducted online with a list of targeted questions but allowing interviewees to go on tangents and lead conversation.

Subject Matter Experts

Dr. Christiana Shoushtari MD

Physician, Oak Street Health

Kenny O'Neil

Healthtech consultant, Ernst and Young

Jennifer Noonan

Social worker, position leader for CVSHealth Behavioral Health

Diana Siebenaler

Director of Experiential Design, OSH

Justin Hunt

Digital health, Oak Street Health

Manika Kosaraju

Oak Street Health

Rebecca Murray

Clinical supervisor, Oak Street Health

Sean Gallivan

Advanced UX researcher, Aetna

Nikki Bussard

Service design principal

Nardo Manaloto

Technology, Kaiser Permanente

Findings

  1. Primary care providers aren’t trained to diagnose loneliness or don’t consider it within their job scope.


  2. Existing solutions are inaccessible, unknown to, or incorrectly applied by doctors. This includes professional mental health!


  3. There's no real metrics or communication channels for tracking the recovery process of loneliness.


  4. It's difficult to advocate for novel solutions in healthcare.

02

RESEARCH ARTIFACTS

02

RESEARCH ARTIFACTS

Research Tools

Our interviews showed that catching loneliness is a difficult matter, requiring a deep understanding of the senior, the healthcare ecosystem, and the myriad of other entities that are involved. To further our understanding and map

STRATEGY BLUEPRINT

STRATEGY BLUEPRINT

BEHAVIORAL CONTINUUM

This blueprint outlines the scope of our solution, detailing exactly what our goals were, how we wanted to fit into the existing ecosystem, and how we were going to leverage it.


Building this let us see how many moving parts intersected the loneliness epidemic from a health perspective alone,

BEHAVIORAL CONTINUUM

BEHAVIORAL CONTINUUM

BEHAVIORAL CONTINUUM

Aging and activities of daily living

This is a framework centered around Activities of Daily Living (ADLs): key indicators of an individual’s autonomy and ability to seek social interaction. This is a more flexible way of looking at aging than simply counting years.

Based on the ADL / IADL Questionnaire and HRSN Screening Tool, we created a classification system using physical and psychological elements as criteria.

Behavior Continuum

We then placed the metrics on a series of continuums to identify patterns that can indicate someone who is vulnerable to social isolation.

Intended simply as a tool to build user profiles, this turned into a potent framework in its own right, allowing care providers are able to get actionable insights for developing targeted interventions.

Senior Archetypes

Using the behavioral continuums, we created several behavioral archetypes based on common patterns.

These archetypes are extremely realistic and were received extremely well by the doctors we worked with.

In fact, the archetypes shown here were used in a presentation by Christiana Shoushtari (MD MPH, provider and Fellow for Valuebased Health Care Leadership Program at Oak Street Health)- "Addressing Loneliness at Oak Street Health: A Proposed Pilot Intervention".

TOUCHPOINT MAP

TOUCHPOINT MAP

BEHAVIORAL CONTINUUM

We mapped the relationships/touchpoints that a senior interacts with in their day-to-day life based on our findings from the sticky note exercise with our stakeholders.


This map paints a clear picture of how different parties impact a senior’s life. Each node presents a possible lead where our solution can be implemented. It also informs us on what community resources are most important to pursue when developing our database.

SERVICE BLUEPRINT

SERVICE BLUEPRINT

BEHAVIORAL CONTINUUM

I drew a service blueprint outlining a routine clinic visit. This gave me an understanding of the process, both from the perspective of the front to end patient experience and the back to front cross channel logistics that doctors and nurses need to move for even a simple checkup. We focused on what is happening below the surface that the users cannot see and sought opportunities for intervention.

04

DESIGN

04

DESIGN

Solution

Staffing and Training

Hire social workers and care coordinators, who are trained to handle these kinds of cases, to work alongside doctors. Train physicians in bedside manner to make patients more comfortable to share their feelings.

Implement Screening Methods

Create tools and protocols for screening loneliness in patients that can be used in various touchpoints throughout the patient experience during a patient visit.

Curate Helpful Resources and Connections

Curate a database of community organizations, public programs, and mental health support that we can form connections with and be leveraged to treat for loneliness.

Track patient progress and ensure follow-up

Rely on the extra staff or create software tools to track the patient's recovery journey and collect metrics. Adjust treatment plans as necessary and use successful cases to advocate for further funding.

A TOOL FOR DOCTORS

Detect and manage cases of loneliness.

A DATABASE OF PUBLIC PROGRAMS AND RESOURCES

The database will contain vetted community organizations, charities, professional mental care, and other helpful groups that doctors can contact and refer their patients to.

PATIENT NAVIGATION

The patient can stay on top of their treatment plan with an accompanying app which, after partnering with rideshare programs, can handle travel and logistics.

05

OUTCOME

05

OUTCOME

Next Steps

Talk to Seniors

My biggest regret in this project is not being able to empathize directly with the people we wanted to help.

I would have to take sensitivity training, but I'd like to speak with seniors about their experiences.

Success Metrics

Design the system for tracking patient progress. Doctors need to understand patient recovery and be able to adjust the treatment plan if necessary.

Community Outreach

Speak to community organizations and mental healthcare to see how they behave and if they're receptive towards the idea.

Deployment

Look into ways that this solution can be implemented. See how to pitch this idea to a company with the necessary resources or perhaps how to launch this as a startup.

Post Script

This was the most complex and interesting project I've worked on in my time at design school. The first few weeks were confusing, but as our research took shape it became a delightful experience. I was especially excited to work with our subject matter experts and being able to catch their interest to the point that they decided to attend our final presentation. I loved hunting down insights, mapping/diagramming complex systems, and leveraging that to express my findings to both my team and our subject matter experts.

Key Takeaways

  • Design for the system, leverage available resources and account for limitations

  • Build your research tools, map your understanding, and visually communicate complex topics

  • Design your questions to get the answers you need

Copyright

Addy Fu 2024

All rights reserved

Copyright

Addy Fu 2024

All rights reserved